Christine Moorman

41 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7751-7487

Duke University

Publications

• Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits — Journal of Marketing 2026
• Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions — Journal of Marketing 2024
• Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching — Journal of Marketing Research 2024
• Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump — Journal of Marketing 2023
• From Vision to Reality: Lessons in Creating a Marketplace of Ideas — Journal of Marketing 2022
• Better Marketing for a Better World — Journal of Marketing 2021
• Reality Check: Infusing Ecological Value into Academic Marketing Research — Journal of Marketing 2021
• Marketing Thinking and Doing — Journal of Marketing 2021
• Four More Years: Presidential Elections, Comparative Mindset, and Managerial Decisions — Academy of Management Journal 2020
• Challenging the Boundaries of Marketing — Journal of Marketing 2019
• JM as a Marketplace of Ideas — Journal of Marketing 2019
• Organizing for Marketing Excellence — Journal of Marketing 2016
• Celebrating marketing’s dirty word — Journal of the Academy of Marketing Science 2016
• Going Public: How Stock Market Listing Changes Firm Innovation Behavior — Journal of Marketing Research 2015
• What is Quality? An Integrative Framework of Processes and States — Journal of Marketing 2012
• Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act — Marketing Science 2012
• Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms — Marketing Science 2012
• The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation — Journal of Marketing 2011
• Marketing Alliances, Firm Networks, and Firm Value Creation — Journal of Marketing 2009
• Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines — Journal of Marketing Research 2008
• The Effect of Standardized Information on Firm Survival and Marketing Strategies — Marketing Science 2005
• Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing — Journal of Marketing 2005
• Subjective Knowledge, Search Locations, and Consumer Choice — Journal of Consumer Research 2004
• The Role of Firm Resources in Returns to Market Deployment — Journal of Marketing Research 2003
• Interfirm Cooperation and Customer Orientation — Journal of Marketing Research 2003
• Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? — Journal of Marketing 2002
• Consumer Health under the Scope — Journal of Consumer Research 2002
• Organizational Improvisation and Learning: A Field Study — Administrative Science Quarterly 2001
• The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective — Journal of Marketing 2001
• The Contingency Value of Complementary Capabilities in Product Development — Journal of Marketing Research 1999
• Organizational Improvisation and Organizational Memory — Academy of Management Review 1998
• The Convergence of Planning and Execution: Improvisation in New Product Development — Journal of Marketing 1998
• Market-Level Effects of Information: Competitive Responses and Consumer Dynamics — Journal of Marketing Research 1998
• The Impact of Organizational Memory on New Product Performance and Creativity — Journal of Marketing Research 1997
• Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes — Journal of Marketing Research 1995
• Factors Affecting Trust in Market Research Relationships — Journal of Marketing 1993
• A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability — Journal of Consumer Research 1993
• Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations — Journal of Marketing Research 1992
• Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads — Journal of Marketing 1991
• The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information — Journal of Consumer Research 1990
• Book Review: The Moral Dimension: Toward a New Economics — Journal of Marketing 1990