Christoph Fuchs

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8457-1294

University of Vienna

Publications

• Collective Layoffs and Offshoring: A Social Contract Account — Journal of Consumer Research 2025
• On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal — Journal of Consumer Research 2023
• When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account — Journal of Marketing 2023
• Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor — Journal of Marketing 2022
• The Signal Value of Crowdfunded Products — Journal of Marketing Research 2021
• Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts — Journal of Consumer Psychology 2021
• Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries — Management Science 2020
• The Ideator’s Bias: How Identity-Induced Self-Efficacy Drives Overestimation in Employee-Driven Process Innovation — Academy of Management Journal 2019
• The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments — Journal of Marketing Research 2017
• The Handmade Effect: What's Love Got to Do with It? — Journal of Marketing 2015
• Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account — Management Science 2015
• All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands — Journal of Marketing 2013
• The Innovation Effect of User Design: Exploring Consumers’ Innovation Perceptions of Firms Selling Products Designed by Users — Journal of Marketing 2012
• Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective — Journal of the Academy of Marketing Science 2012
• The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand — Journal of Marketing 2010