Christophe Van den Bulte
21 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0001-9708-1596
University of Pennsylvania
Publications
- Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum — Management Science 2024
- Augmented Difference-in-Differences — Marketing Science 2023
- Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence — Management Science 2022
- False Discovery in A/B Testing — Management Science 2022
- How Customer Referral Programs Turn Social Capital into Economic Capital — Journal of Marketing Research 2018
- Credit Scoring with Social Network Data — Marketing Science 2016
- Social Contagion in New Product Trial and Repeat — Marketing Science 2015
- When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition against Word-of-Mouth Spillover — Journal of Marketing 2014
- Nonmonotonic Status Effects in New Product Adoption — Marketing Science 2014
- Rejoinder—Further Reflections on Studying Social Influence in New Product Diffusion — Marketing Science 2011
- Opinion Leadership and Social Contagion in New Product Diffusion — Marketing Science 2011
- Referral Programs and Customer Value — Journal of Marketing 2011
- Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models — Marketing Science 2011
- New Product Diffusion with Influentials and Imitators — Marketing Science 2007
- Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test — Marketing Science 2004
- Vertical Marketing Systems for Complex Products: A Triadic Perspective — Journal of Marketing Research 2004
- Multigeneration innovation diffusion and intergeneration time: A cautionary note — Journal of the Academy of Marketing Science 2004
- New Product Diffusion Acceleration: Measurement and Analysis — Marketing Science 2000
- Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models — Marketing Science 1997
- Generalizing about Trade Show Effectiveness: A Cross-National Comparison — Journal of Marketing 1997
- The 4P Classification of the Marketing Mix Revisited — Journal of Marketing 1992