Christopher Cannon

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9438-0339

University of Hawai'i at Manoa Shidler College of Business

Publications

• An integrative theory of resource discrepancies — Journal of Consumer Psychology 2025
• On the role of scarcity in marketing: Identifying research opportunities across the 5Ps — Journal of the Academy of Marketing Science 2023
• A Self-Regulatory Model of Resource Scarcity — Journal of Consumer Psychology 2019