Christopher H. Lovelock

3 catalog papers. Name-matched publications do not establish a verified researcher identity.

Associate Professor at Harvard Business School

Publications

• Classifying Services to Gain Strategic Marketing Insights — Journal of Marketing 1983
• The Direction of Causality Between Perceptions, Affect, and Behavior: An Application to Travel Behavior — Journal of Consumer Research 1980
• An Evaluation of the Effectiveness of Drop-Off Questionnaire Delivery — Journal of Marketing Research 1976