Chunhua Wu

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6445-8000

Publications

• Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments — Marketing Science 2023
• Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer — Marketing Science 2020
• Mobile Hailing Technology and Taxi Driving Behaviors — Marketing Science 2019
• Season Ticket Buyer Value and Secondary Market Options — Marketing Science 2019
• Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis — Marketing Science 2015
• The Economic Value of Online Reviews — Marketing Science 2015
• Measuring the Lifetime Value of Customers Acquired from Google Search Advertising — Marketing Science 2011
• Returnless Partial Refunds: A Large-Scale Field Experiment in E-Commerce — Marketing Science