Claudia Townsend

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2234-0386

Miami Herbert Business School, 5250 University Drive, KE 507, P.O. Box 248147, Coral Gables, FL, 33124, USA

Publications

• Hideous but worth it: Distinctive ugliness as a signal of luxury — Journal of the Academy of Marketing Science 2023
• Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos — Journal of the Academy of Marketing Science 2021
• Buying Beauty for the Long Run: (Mis)predicting Liking of Product Aesthetics — Journal of Consumer Research 2018
• Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount — Journal of Marketing 2018
• The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations — Journal of Consumer Research 2017
• The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference — Journal of Marketing Research 2016
• Where you say it matters: Why packages are a more believable source of product claims than advertisements† — Journal of Consumer Psychology 2016
• The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services — Journal of Marketing 2015
• The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload — Journal of Consumer Research 2014
• Self-Affirmation through the Choice of Highly Aesthetic Products — Journal of Consumer Research 2012
• Is Planning Good for You? The Differential Impact of Planning on Self-Regulation — Journal of Consumer Research 2012
• When and how aesthetics influences financial decisions — Journal of Consumer Psychology 2010