Claudio Alvarez

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7152-4894

Publications

• Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships — Journal of Consumer Research 2021
• How Brands Acquire Cultural Meaning — Journal of Consumer Psychology 2019
• Relating badly to brands — Journal of Consumer Psychology 2013
• Brands as relationship partners: Warmth, competence, and in-between — Journal of Consumer Psychology 2012