Clay Voorhees
14 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-1673-8953
University of Alabama
Publications
- Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior — Journal of Marketing 2026
- Dynamic interplays between online reviews and marketing promotions — Journal of the Academy of Marketing Science 2024
- Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits — Journal of the Academy of Marketing Science 2024
- Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty — Journal of the Academy of Marketing Science 2023
- Self-oriented competitiveness in salespeople: sales management implications — Journal of the Academy of Marketing Science 2021
- The effects of loyalty program introduction and design on short- and long-term sales and gross profits — Journal of the Academy of Marketing Science 2019
- Identity change vs. strategy change: the effects of rebranding announcements on stock returns — Journal of the Academy of Marketing Science 2018
- “Mere Measurement Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior — Journal of Marketing Research 2017
- Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies — Journal of the Academy of Marketing Science 2016
- Creating consumer attachment to retail service firms through sense of place — Journal of the Academy of Marketing Science 2015
- One firm’s loss is another’s gain: capitalizing on other firms’ service failures — Journal of the Academy of Marketing Science 2015
- Service Sweethearting: Its Antecedents and Customer Consequences — Journal of Marketing 2012
- Modeling service alliances: an exploratory investigation of spillover effects in service partnerships — Strategic Management Journal 2007
- A voice from the silent masses: An exploratory and comparative analysis of noncomplainers — Journal of the Academy of Marketing Science 2006