Conor Henderson

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1860-0632

Lundquist College of Business, University of Oregon, Eugene, OR, USA

Publications

• The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value — Journal of the Academy of Marketing Science 2025
• Customer inertia marketing — Journal of the Academy of Marketing Science 2021
• The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance — Journal of Marketing 2019
• The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance — Journal of Marketing 2018
• Building, measuring, and profiting from customer loyalty — Journal of the Academy of Marketing Science 2015
• Effect of Customer-Centric Structure on Long-Term Financial Performance — Marketing Science 2015
• Review of the theoretical underpinnings of loyalty programs — Journal of Consumer Psychology 2011