Constant Pieters

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5567-6401

Publications

• Improving the Discriminant Validation of Multi-Item Scales — Journal of Marketing Research 2026
• Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines — Journal of Marketing Research 2022
• Thinking about U: Theorizing and testing U- and inverted U-shaped relationships in strategy research — Strategic Management Journal 2016