Cord Otten
2 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0001-5684-215X
Simon Kucher and Partner Strategy and Marketing Consultants GMBH
Publications
- Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry — Journal of the Academy of Marketing Science 2025
- Exclusivity strategies for digital products across digital and physical markets — Journal of the Academy of Marketing Science 2023