Csilla Horváth

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0341-3279

Institute for Management Research, Radboud University, 6500 HK Nijmegen, The Netherlands

Publications

• Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions — Marketing Science 2013
• A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes — Journal of Marketing Research 2006