Cynthia Webster

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6697-2676

Publications

• Exploring the national and organizational culture mix in service firms — Journal of the Academy of Marketing Science 2010
• Hispanic and Anglo Interviewer and Respondent Ethnicity and Gender: The Impact on Survey Response Quality — Journal of Marketing Research 1996
• Effects of Hispanic Ethnic Identification on Marital Roles in the Purchase Decision Process — Journal of Consumer Research 1994
• A note on cultural consistency within the service firm: The effects of employee position on attitudes toward marketing culture — Journal of the Academy of Marketing Science 1991
• Book Review: Ogilvy on Advertising — Journal of Marketing 1986