Duncan Simester
38 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-2758-0116
Publications
- Household Portfolios and Retirement Saving over the Life Cycle — The Journal of Finance 2025
- A Sample Size Calculation for Training and Certifying Targeting Policies — Management Science 2025
- Optimizing Scalable Targeted Marketing Policies with Constraints — Marketing Science 2025
- Canary Categories — Journal of Marketing Research 2024
- Belief Disagreement and Portfolio Choice — The Journal of Finance 2022
- Price Frictions and the Success of New Products — Marketing Science 2022
- Introduction to the Special Issue on Marketing Science and Field Experiments — Marketing Science 2020
- The Surprising Breadth of Harbingers of Failure — Journal of Marketing Research 2019
- Decision Stages and Asymmetries in Regular Retail Price Pass-Through — Marketing Science 2016
- The Value of Field Experiments — Management Science 2015
- Harbingers of Failure — Journal of Marketing Research 2015
- Reviews without a Purchase: Low Ratings, Loyal Customers, and Deception — Journal of Marketing Research 2014
- Why Do Salespeople Spend So Much Time Lobbying for Low Prices? — Marketing Science 2014
- Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs — Journal of Marketing Research 2013
- Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales — Management Science 2011
- How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet — Journal of Marketing Research 2010
- Price Stickiness and Customer Antagonism — The Quarterly Journal of Economics 2010
- “The Best Price You'll Ever Get”: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry — Marketing Science 2010
- Why Are Bad Products So Hard to Kill? — Management Science 2010
- The Option Value of Returns: Theory and Empirical Evidence — Marketing Science 2009
- Research Note—Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes — Marketing Science 2008
- Optimizing Product Line Designs: Efficient Methods and Comparisons — Management Science 2008
- Bias and Variance Approximation in Value Function Estimates — Management Science 2007
- Measuring and Mitigating the Costs of Stockouts — Management Science 2006
- Dynamic Catalog Mailing Policies — Management Science 2006
- Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies — Marketing Science 2004
- Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis — Journal of Marketing Research 2004
- Fast Polyhedral Adaptive Conjoint Estimation — Marketing Science 2003
- Price Discrimination as an Adverse Signal: Why an Offer to Spread Payments May Hurt Demand — Marketing Science 2001
- Are Sale Signs Less Effective When More Products Have Them? — Marketing Science 2001
- Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain — Journal of Marketing Research 2000
- The Role of Sale Signs — Marketing Science 1998
- Note. Optimal Promotion Strategies: A Demand-Sided Characterization — Management Science 1997
- Side Payments in Marketing — Marketing Science 1997
- Internal Customers and Internal Suppliers — Journal of Marketing Research 1996
- Signalling Price Image Using Advertised Prices — Marketing Science 1995
- Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria — Management Science 1995
- Customer Satisfaction Incentives — Marketing Science 1994