Dae Ryun Chang

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2224-7421

Yonsei Business School, Seoul, 120-749, Korea

Publications

• An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources — Management Science 2005
• Modeling Intercategory and Generational Dynamics for A Growing Information Technology Industry — Management Science 2000
• Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses — Journal of Marketing 1983