Dai Yao

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0852-0700

Publications

• Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping — Journal of Consumer Research 2026 (name-matched, not ORCID-linked)
• Fat Tails in Human Judgment: Empirical Evidence and Implications for the Aggregation of Estimates and Forecasts — Management Science 2026
• Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming — Production and Operations Management 2025
• A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets — Marketing Science 2023
• Taxi Drivers’ Response to Cancellations and No-Shows: New Evidence for Reference-Dependent Preferences — Management Science 2023
• Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform — Marketing Science 2021
• Happiness Begets Money: Emotion and Engagement in Live Streaming — Journal of Marketing Research 2021
• Seeking the support of the silent majority: are lurking users valuable to UGC platforms? — Journal of the Academy of Marketing Science 2019
• Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns — Marketing Science 2017