Dan Hamilton Rice

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6300-0305

Department of Marketing, E. J. Ourso College of Business South, Louisiana State University, Baton Rouge, Louisiana, USA

Publications

• Human–AI partnerships: Living and working with AI Assistants, AI Agents, and AI Companions — Journal of Consumer Psychology 2026
• The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns† — Journal of Consumer Psychology 2015
• Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes — Journal of Consumer Psychology 2012