Daniel Smith

16 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2910-6533

Publications

• Unjustified prices: environmental drivers of managers’ propensity to overprice — Journal of the Academy of Marketing Science 2014
• Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice — Journal of Marketing 2007
• Brand-extension price premiums: The effects of perceived fit and extension product category risk — Journal of the Academy of Marketing Science 2005
• The importance and challenges of being interesting — Journal of the Academy of Marketing Science 2003
• Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products — Journal of Marketing Research 2001
• Threats to the External Validity of Brand Extension Research — Journal of Marketing Research 2001
• In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products — Journal of Marketing Research 1996
• How does sharing a sales force between multiple divisions affect salespeople? — Journal of the Academy of Marketing Science 1996
• Rethinking the effect of perceived fit on customers’ evaluations of new products — Journal of the Academy of Marketing Science 1995
• The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions — Journal of Marketing Research 1994
• The Effects of Brand Extensions on Market Share and Advertising Efficiency — Journal of Marketing Research 1992
• Book Review: Managing Brand Equity: Capitalizing on the Value of a Brand Name — Journal of Marketing 1992
• A Comment on “Evaluating and Improving Argument-Centered Works in Marketing” — Journal of Marketing 1990
• The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping — Journal of Consumer Research 1989
• Product-Level Choice: A Top-Down or Bottom-Up Process? — Journal of Consumer Research 1989
• A project-based approach to competitive analysis — Strategic Management Journal 1987