Daniel Howard

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5733-4277

Edwin L. Cox School of Business, Southern Methodist University

Publications

• Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement — Journal of Marketing 2006
• The Effects of Personalized Product Recommendations on Advertisement Response Rates: The “Try This. It Works!” Technique — Journal of Consumer Psychology 2004
• Emotional Contagion Effects on Product Attitudes — Journal of Consumer Research 2001
• What's in a Name? A Complimentary Means of Persuasion — Journal of Consumer Research 1995
• The role of thematic congruence between a mood-inducing event and an advertised product in determining the effects of mood on brand attitudes — Journal of Consumer Psychology 1993
• Gift-Wrapping Effects on Product Attitudes: A Mood-Biasing Explanation — Journal of Consumer Psychology 1991
• Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved Audiences — Journal of Marketing Research 1991
• The Evaluative Consequences of Experiencing Unexpected Favorable Events — Journal of Marketing Research 1990
• Comment—Recall, Recognition and the Dimensionality of Memory for Print Advertisements: An Interpretative Reappraisal — Marketing Science 1988