Daniel Zane

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1710-2858

Associate professor of marketing at Lehigh University , Bethlehem, PA 18015

Publications

• Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge — Journal of Marketing 2024
• Promoting Pi Day: Consumer Response to Special Day-Themed Sales Promotions — Journal of Consumer Psychology 2022
• The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations — Journal of Consumer Research 2020
• That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information — Journal of Consumer Research 2018
• Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others — Journal of Consumer Psychology 2016
• Inferences About Others’ Consumption Motives Influence What Consumers Expect from Similar Experiences — Journal of Consumer Research