Daniel Villanova

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4746-3155

University of Arkansas at Fayetteville

Publications

• First In, First Out? How Debt Age Affects Debt Prepayment Decisions — Journal of Marketing Research 2026
• Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity — Journal of Marketing 2026
• For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement — Journal of Marketing 2024
• A Numeracy-Task interaction model of perceived differences — Organizational Behavior and Human Decision Processes 2024
• Loan Amount versus Monthly Payments: The Effect of Loan Application Formats on Consumer Borrowing Decisions — Journal of Consumer Research 2023