Darima Fotheringham

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1994-8390

Rawls College of Business, Texas Tech University, Lubbock, Texas 79409

Publications

• A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries — Marketing Science 2024
• The effect of implementing chatbot customer service on stock returns: an event study analysis — Journal of the Academy of Marketing Science 2023