Darren Dahl

76 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0976-3739

University of British Columbia

Publications

• The Open Design Effect — Journal of Marketing Research 2026
• Why Horizontal Organizations Don’t Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth — Journal of Consumer Research 2026
• Better Innovation for a Better World — Journal of Marketing 2025
• Business-to-Investor Marketing: The Interplay of Costly and Costless Signals — Journal of Marketing 2025
• “We could be heroes”: Reflections on reimagining marketing strategies for a better world — Journal of the Academy of Marketing Science 2025
• When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences — Journal of Consumer Research 2025
• How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective — Journal of Marketing Research 2023
• The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands — Journal of Marketing 2022
• Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior — Journal of Marketing 2022
• Reimagining marketing strategy: driving the debate on grand challenges — Journal of the Academy of Marketing Science 2022
• Above the Scam: Moral Elevation Reduces Gullibility — Journal of Consumer Psychology 2022
• Constraining Ideas: How Seeing Ideas of Others Harms Creativity in Open Innovation — Journal of Marketing Research 2021
• Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making — Journal of Marketing Research 2021
• The Signal Value of Crowdfunded Products — Journal of Marketing Research 2021
• A Little Piece of Me: When Mortality Reminders Lead to Giving to Others — Journal of Consumer Research 2020
• Successfully Communicating a Cocreated Innovation — Journal of Marketing 2019
• The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions — Journal of Marketing Research 2019
• Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis — Journal of the Academy of Marketing Science 2019
• The impact of a sales team’s perceived entitativity on customer satisfaction — Journal of the Academy of Marketing Science 2018
• Standards of Beauty: The Impact of Mannequins in the Retail Context — Journal of Consumer Research 2018
• Refining the tightness and looseness framework with a consumer lens — Journal of Consumer Psychology 2017
• The Benefit of Becoming Friends: Complaining after Service Failures Leads Customers with Strong Ties to Increase Loyalty — Journal of Marketing 2017
• Making Sense from (Apparent) Senselessness: The JCR Lens — Journal of Consumer Research 2017
• The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression — Journal of Consumer Research 2017
• Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance — Journal of Consumer Research 2017
• “Our” brand's failure leads to “their” product derogation — Journal of Consumer Psychology 2017
• Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices — Journal of Consumer Research 2016
• The argument for consumer-based strategy papers — Journal of the Academy of Marketing Science 2016
• Tutorials in Consumer Research — Journal of Consumer Research 2016
• When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue — Journal of Marketing Research 2016
• JCR Updates: A Note from the Editors — Journal of Consumer Research 2015
• The Evolution of JCR: A View through the Eyes of Its Editors — Journal of Consumer Research 2015
• Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account — Management Science 2015
• Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences — Journal of Marketing Research 2015
• From the Editors-Elect: Meaningful Consumer Research — Journal of Consumer Research 2014
• The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes† — Journal of Consumer Psychology 2014
• Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand — Journal of Consumer Research 2014
• The Price Had Better Be Right — Psychological Science 2014
• Optimal Visualization Aids and Temporal Framing for New Products — Journal of Consumer Research 2014
• Consumer Reaction to Unearned Preferential Treatment — Journal of Consumer Research 2013
• Do the Crime, Always Do the Time? Insights into Consumer-to-Consumer Punishment Decisions — Journal of Consumer Research 2013
• All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands — Journal of Marketing 2013
• The Innovation Effect of User Design: Exploring Consumers’ Innovation Perceptions of Firms Selling Products Designed by Users — Journal of Marketing 2012
• Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior — Journal of Marketing Research 2012
• Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem — Journal of Consumer Research 2012
• Unconscious creativity: When can unconscious thought outperform conscious thought?† — Journal of Consumer Psychology 2012
• It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors — Journal of Marketing Research 2011
• Facilitating and Rewarding Creativity during New Product Development — Journal of Marketing 2011
• Focus! Creative Success is Enjoyed through Restricted Choice — Journal of Marketing Research 2011
• Motivational determinants of transportation into marketing narratives — Journal of Consumer Psychology 2010
• The Effect of Experiential Analogies on Consumer Perceptions and Attitudes — Journal of Marketing Research 2010
• The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context — Journal of Consumer Research 2010
• I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others — Journal of Consumer Research 2010
• Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption — Journal of Consumer Psychology 2010
• The good, the bad, and the ugly: Influence of aesthetics on product feature judgments — Journal of Consumer Psychology 2010
• Sex in Advertising: Gender Differences and the Role of Relationship Commitment — Journal of Consumer Research 2009
• The Role of Imagination-Focused Visualization on New Product Evaluation — Journal of Marketing Research 2009
• Positive Consumer Contagion: Responses to Attractive Others in a Retail Context — Journal of Marketing Research 2008
• Gender-related reactions to gratuitous sex appeals in advertising — Journal of Consumer Psychology 2008
• Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment — Journal of Consumer Research 2008
• Deliberative and Automatic Bases of Suspicion: Empirical Evidence of the Sinister Attribution Error — Journal of Consumer Psychology 2007
• Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence — Journal of Consumer Research 2007
• Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences — Journal of Marketing Research 2007
• Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information — Journal of Consumer Research 2006
• Consumer Contamination: How Consumers React to Products Touched by Others — Journal of Marketing 2006
• To Be orNotBe? The Influence of Dissociative Reference Groups on Consumer Preferences — Journal of Consumer Psychology 2006
• Designing the Solution: The Impact of Constraints on Consumers' Creativity — Journal of Consumer Research 2005
• The Influence of a Mere Social Presence in a Retail Context — Journal of Consumer Research 2005
• Three Rs of Interpersonal Consumer Guilt: Relationship, Reciprocity, Reparation — Journal of Consumer Psychology 2005
• Fairness and Discounts: The Subjective Value of a Bargain — Journal of Consumer Psychology 2003
• Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising — Journal of Consumer Psychology 2003
• Misrepresentation in the Consumer Context — Journal of Consumer Psychology 2002
• The Influence and Value of Analogical Thinking during New Product Ideation — Journal of Marketing Research 2002
• Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity — Journal of Consumer Research 2001
• The Use of Visual Mental Imagery in New Product Design — Journal of Marketing Research 1999
• Effects of Color as an Executional Cue in Advertising: They're in the Shade — Management Science 1997