David A. Griffith

26 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2026-3305

Texas A&M University

Publications

• The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance — Journal of the Academy of Marketing Science 2025
• Understanding the relationship between advertising spending and happiness at the country level — Journal of International Business Studies 2023 (name-matched, not ORCID-linked)
• Effects of Contract Ambiguity in Interorganizational Governance — Journal of Marketing 2020
• Short- and long-term market returns of international codevelopment alliances of new products — Journal of the Academy of Marketing Science 2019
• Social Comparison in Retailer–Supplier Relationships: Referent Discrepancy Effects — Journal of Marketing 2019
• The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture — Journal of Marketing 2018
• The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships — Journal of Marketing Research 2017
• New Product Creativity: Understanding Contract Specificity in New Product Introductions — Journal of Marketing 2016
• Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior — Journal of Marketing 2014
• Passive and Active Opportunism in Interorganizational Exchange — Journal of Marketing 2013
• Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework — Journal of Marketing Research 2011
• Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US — Journal of International Business Studies 2011
• Strategic change and termination of interfirm partnerships — Strategic Management Journal 2011
• The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior — Journal of Marketing Research 2011
• What does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals — Journal of Marketing 2009
• Lock-in situations in supply chains: A social exchange theoretic study of sourcing arrangements in buyer–supplier relationships — Journal of Operations Management 2009
• Do buyer cooperative actions matter under relational stress? Evidence from Japanese and U.S. assemblers in the U.S. automotive industry — Journal of Operations Management 2009
• The role of past performance in export ventures: a short-term reactive approach — Journal of International Business Studies 2008
• Data equivalence in cross-cultural international business research: assessment and guidelines — Journal of International Business Studies 2008
• Emerging themes in international business research — Journal of International Business Studies 2008
• Getting Marketers to Invest in Firm-Specific Capital — Journal of Marketing 2007
• Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice — Journal of Operations Management 2006
• The performance implications of strategic fit of relational norm governance strategies in global supply chain relationships — Journal of International Business Studies 2005
• The effect of cultural distance on entry mode choice, international diversification, and MNE performance: a meta-analysis — Journal of International Business Studies 2005
• A Resource Perspective of Global Dynamic Capabilities — Journal of International Business Studies 2001
• Process Standardization across Intra- and Inter-Cultural Relationships — Journal of International Business Studies 2000