David J. Moore

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5228-3124

University of Michigan, USA

Publications

• “I can almost taste it:” Why people with strong positive emotions experience higher levels of food craving, salivation and eating intentions — Journal of Consumer Psychology 2015
• Dimensions of Temperament: Affect Intensity and Consumer Lifestyles — Journal of Consumer Psychology 1999
• Affect Intensity: An Individual Difference Response to Advertising Appeals — Journal of Consumer Research 1995
• Multiple sources in advertising appeals: When product endorsers are paid by the advertising sponsor — Journal of the Academy of Marketing Science 1994
• Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior — Journal of Marketing 1994
• Source Magnification: The Role of Multiple Sources in the Processing of Advertising Appeals — Journal of Marketing Research 1987