David J. Reibstein

16 catalog papers. Name-matched publications do not establish a verified researcher identity.

Wharton School at the University of Pennsylvania, Philadelphia, PA, USA

Publications

• Guest Editorial: Responsible Research in Marketing — Journal of the Academy of Marketing Science 2022
• Turf Wars: Product Line Strategies in Competitive Markets — Marketing Science 2016
• Optimal Entry Timing in Markets with Social Influence — Management Science 2009
• Guest Editorial: Is Marketing Academia Losing Its Way? — Journal of Marketing 2009
• Competitive Responsiveness — Marketing Science 2005
• Competitor See, Competitor Do: Incumbent Entry in New Market Niches — Marketing Science 2005
• What attracts customers to online stores, and what keeps them coming back? — Journal of the Academy of Marketing Science 2002
• Competitive Marketing Behavior in Industrial Markets — Journal of Marketing 1994
• An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data — Marketing Science 1993
• Note—Conjoint Reliability Measures — Marketing Science 1989
• Pooling Logit Models — Journal of Marketing Research 1986
• Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand — Journal of Marketing Research 1985
• Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities — Journal of Marketing Research 1984
• Factors Affecting Coupon Redemption Rates — Journal of Marketing 1982
• The Direction of Causality Between Perceptions, Affect, and Behavior: An Application to Travel Behavior — Journal of Consumer Research 1980
• The Prediction of Individual Probabilities of Brand Choice — Journal of Consumer Research 1978