David Sanbonmatsu

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1239-744X

University of Utah

Publications

• The Brand Positivity Effect: When Evaluation Confers Preference — Journal of Consumer Research 2004
• Overestimating the Importance of the Given Information in Multiattribute Consumer Judgment — Journal of Consumer Psychology 2003
• The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude–Decision Consistency — Journal of Consumer Psychology 2002
• Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed — Journal of Consumer Psychology 2002
• Contextual Influences on Judgment Based on Limited Information, — Organizational Behavior and Human Decision Processes 1997
• The role of prior knowledge and missing information in multiattribute evaluation — Organizational Behavior and Human Decision Processes 1992
• Direction of comparison, expected feature correlation, and the set-size effect in preference judgment — Journal of Consumer Psychology 1992
• The role of attribute knowledge and overall evaluations in comparative judgment — Organizational Behavior and Human Decision Processes 1991
• The Effects of Physiological Arousal on Information Processing and Persuasion — Journal of Consumer Research 1988