Debanjan Mitra

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2545-3017

Publications

• Capturing Marketing Information to Fuel Growth — Journal of Marketing 2021
• Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets — Marketing Science 2020
• Satisfaction (Mis)pricing Revisited: Real? Really Big? — Journal of Marketing 2016
• A Theory for Market Growth or Decline — Marketing Science 2014
• What is Quality? An Integrative Framework of Processes and States — Journal of Marketing 2012
• Findings—Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed? — Marketing Science 2009
• Metrics—When and Why Nonaveraging Statistics Work — Management Science 2009
• Does Academic Research Help or Hurt MBA Programs? — Journal of Marketing 2008
• How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries — Marketing Science 2006
• A Comment on “Price-Endings When Prices Signal Quality” — Management Science 2003
• Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety — Management Science 2002
• Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing — Journal of Marketing Research 2002