Debbie Isobel Keeling

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4998-5675

University of Sussex, Sussex, UK

Publications

• “We could be heroes”: Reflections on reimagining marketing strategies for a better world — Journal of the Academy of Marketing Science 2025
• Reimagining marketing strategy: driving the debate on grand challenges — Journal of the Academy of Marketing Science 2022
• How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions — Journal of the Academy of Marketing Science 2021
• Seeing eye to eye: social augmented reality and shared decision making in the marketplace — Journal of the Academy of Marketing Science 2020
• Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews — Journal of the Academy of Marketing Science 2020
• Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences — Journal of the Academy of Marketing Science 2017
• Making SENS: exploring the antecedents and impact of store environmental stewardship climate — Journal of the Academy of Marketing Science 2016