Deborah MacInnis

32 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5868-9785

Publications

• Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong — Journal of Marketing 2020
• Creating Boundary-Breaking, Marketing-Relevant Consumer Research — Journal of Marketing 2020
• Creating Cultural Meaning in Products and Brands: A Psychological Perspective — Journal of Consumer Psychology 2019
• What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence — Journal of Marketing 2019
• Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment — Journal of Marketing 2017
• Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me — Journal of Consumer Psychology 2017
• Strategic benefits of low fit brand extensions: When and why? — Journal of Consumer Psychology 2015
• “Brands as Intentional Agents”: Questions and extensions — Journal of Consumer Psychology 2012
• A Framework for Conceptual Contributions in Marketing — Journal of Marketing 2011
• The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies — Journal of Consumer Research 2010
• Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers — Journal of Marketing 2010
• Affective forecasting and self-control: Why anticipating pride wins over anticipating shame in a self-regulation context — Journal of Consumer Psychology 2009
• Listening to Strangers: Whose Responses are Valuable, how Valuable are They, and Why? — Journal of Marketing Research 2008
• Threats to Hope: Effects on Reasoning about Product Information — Journal of Consumer Research 2007
• Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations — Journal of Consumer Research 2007
• Spotlight on Affect: Affect and Affective Forecasting in Impulse Control — Journal of Consumer Psychology 2006
• What's In and What's Out: Questions on the Boundaries of the Attitude Construct — Journal of Consumer Research 2006
• Losers, Winners, and Biased Trades — Journal of Consumer Research 2005
• The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands — Journal of Consumer Psychology 2005
• Practice Prize Reports — Marketing Science 2005
• The Concept of Hope and its Relevance to Product Evaluation and Choice — Journal of Marketing 2005
• Assessing When Increased Media Weight of Real-World Advertisements Helps Sales — Journal of Marketing Research 2002
• What to Say When: Advertising Appeals in Evolving Markets — Journal of Marketing Research 2001
• Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions — Journal of Marketing Research 2000
• Reputation Management as a Motivation for Sales Structure Decisions — Journal of Marketing 1999
• The Effects of Incidental Ad Exposure on the Formation of Consideration Sets — Journal of Consumer Research 1997
• Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads — Journal of Marketing 1991
• The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads — Journal of Consumer Research 1991
• Information Processing from Advertisements: Toward an Integrative Framework — Journal of Marketing 1989
• Marketing Jobs and Management Controls: Toward a Framework — Journal of Marketing Research 1989
• The Role of Imagery in Information Processing: Review and Extensions — Journal of Consumer Research 1987
• Strategic Brand Concept-Image Management — Journal of Marketing 1986