Deborah Roedder John

37 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7522-1906

Publications

• Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands — Journal of Consumer Research 2021
• The Secrecy Effect: Secret Consumption Increases Women’s Product Evaluations and Choice — Journal of Consumer Research 2020
• Counterfeit Luxury Consumption in a Social Context: The Effects on Females’ Moral Disengagement and Behavior — Journal of Consumer Psychology 2019
• The effects of scarcity on consumer decision journeys — Journal of the Academy of Marketing Science 2019
• Children's Understanding of the Instrumental Value of Products and Brands — Journal of Consumer Psychology 2019
• Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users — Journal of Marketing Research 2019
• Judging a Book by its Cover: The Influence of Implicit Self-Theories on Brand User Perceptions — Journal of Consumer Psychology 2018
• Mindsets matter: Implications for branding research and practice — Journal of Consumer Psychology 2016
• Capitalizing on brand personalities in advertising: The influence of implicit self-theories on ad appeal effectiveness — Journal of Consumer Psychology 2012
• More than meets the eye: The influence of implicit and explicit self-esteem on materialism — Journal of Consumer Psychology 2011
• Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers? — Journal of Consumer Research 2010
• Interpersonal influences on adolescent materialism: A new look at the role of parents and peers — Journal of Consumer Psychology 2010
• What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation — Journal of Marketing 2010
• Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit — Journal of Consumer Psychology 2008
• When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking — Journal of Consumer Psychology 2008
• Growing up in a Material World: Age Differences in Materialism in Children and Adolescents — Journal of Consumer Research 2007
• Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking — Journal of Consumer Research 2007
• Brand Concept Maps: A Methodology for Identifying Brand Association Networks — Journal of Marketing Research 2006
• The Development of Self-Brand Connections in Children and Adolescents — Journal of Consumer Research 2005
• The Meaning of Brand Names to Children: A Developmental Investigation — Journal of Consumer Psychology 2003
• Human Participants—Respondents and Researchers — Journal of Consumer Psychology 2000
• Continuous and Discrete Variables — Journal of Consumer Psychology 2000 (name-matched, not ORCID-linked)
• Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research — Journal of Consumer Research 1999
• The Negative Impact of Extensions: Can Flagship Products be Diluted? — Journal of Marketing 1998
• Consumer Learning by Analogy: A Model of Internal Knowledge Transfer — Journal of Consumer Research 1997
• The Emergence of Adaptive Decision Making in Children — Journal of Consumer Research 1997
• Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior — Journal of Consumer Research 1995
• Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? — Journal of Marketing 1993
• Age Differences in Children's Choice Behavior: The Impact of Available Alternatives — Journal of Marketing Research 1992
• Book Review: What Children Can Tell US — Journal of Marketing Research 1991
• Age Differences in Product Categorization — Journal of Consumer Research 1990
• Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis — Journal of Marketing Research 1989
• Age Differences in Information Processing: Understanding Deficits in Young and Elderly Consumers — Journal of Consumer Research 1986
• Covariation Assessment by Consumers — Journal of Consumer Research 1986
• Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns — Journal of Consumer Research 1986
• The Development of Consumer Knowledge in Children: A Cognitive Structure Approach — Journal of Consumer Research 1986
• 嗯… 无法访问此页面 — Journal of Marketing Research