Demetrios Vakratsas

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8596-4578

Publications

• Scientific Evidence Production and Specialty Drug Diffusion — Journal of Marketing 2024
• The Impact of Advertising Creative Strategy on Advertising Elasticity — Journal of Marketing 2023
• The Dual Impact of Product Line Length on Consumer Choice — Production and Operations Management 2021
• The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance — Journal of Marketing Research 2020
• Category- versus Brand-Level Advertising Messages in a Highly Regulated Environment — Journal of Marketing Research 2010
• Market-level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry — Research Policy 2007
• The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds — Marketing Science 2004
• How Advertising Works: What Do We Really Know? — Journal of Marketing 1999