Demi Oba

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1471-6822

Harvard Business School, Boston, Massachusetts, USA

Publications

• Effectively communicating uncertainty: The persuasive impact of different types of hedges — Journal of Consumer Psychology 2026
• Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers — Journal of Consumer Research 2025
• How communication mediums shape the message — Journal of Consumer Psychology 2024