Dengfeng Yan

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2301-8460

Publications

• The Stability Effect for Weight Judgments — Journal of Marketing Research 2026
• The Effects of Psychological Distance on the Diagnosticity of Digits to the Left Versus Right of a Separator — Journal of Marketing Research 2024
• The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences — Journal of Consumer Research 2021
• Reliance on Numerical Precision: Compatibility between Accuracy versus Efficiency Goals and Numerical Precision Level Influence Attribute Weighting in Two-Stage Decisions — Journal of Consumer Psychology 2021
• Subtraction or Division: Evaluability Moderates Reliance on Absolute Differences versus Relative Differences in Numerical Comparisons — Journal of Consumer Research 2019
• Round Off the Bargaining: The Effects of Offer Roundness on Willingness to Accept — Journal of Consumer Research 2017
• The misforecasted spoiler effect: Underlying mechanism and boundary conditions — Journal of Consumer Psychology 2016
• Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode — Journal of Consumer Research 2016
• Numbers Are Gendered: The Role of Numerical Precision — Journal of Consumer Research 2016
• Package size and perceived quality: The intervening role of unit price perceptions — Journal of Consumer Psychology 2014
• Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery Promotions — Journal of Marketing Research 2014
• The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity — Journal of Consumer Research 2013
• Effects of Construal Level on the Price-Quality Relationship — Journal of Consumer Research 2011