Denish Shah

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7205-8779

Publications

• Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis — Journal of Marketing 2023
• Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices — Journal of Marketing Research 2017
• Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data — Journal of Marketing Research 2015
• Managing Customer Profits: The Power of Habits — Journal of Marketing Research 2014
• Unprofitable Cross-Buying: Evidence from Consumer and Business Markets — Journal of Marketing 2012
• Practice Prize Paper—UncoveringImplicitConsumer Needs for DeterminingExplicitProduct Positioning: Growing Prudential Annuities' Variable Annuity Sales — Marketing Science 2011
• Expanding the Role of Marketing: From Customer Equity to Market Capitalization — Journal of Marketing 2009