Dennis Fok

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7201-8523

Erasmus School of Economics, Burgemeester Oudlaan 50, 3062 PA, Rotterdam, The Netherlands

Publications

• Synergistic and cannibalization effects in a partnership loyalty program — Journal of the Academy of Marketing Science 2021
• Understanding Large-Scale Dynamic Purchase Behavior — Marketing Science 2021
• Model-Based Purchase Predictions for Large Assortments — Marketing Science 2016
• Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions — Marketing Science 2013
• Modeling Seasonality in New Product Diffusion — Marketing Science 2012
• Modeling Global Spillover of New Product Takeoff — Journal of Marketing Research 2009
• Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements — Marketing Science 2008
• A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes — Journal of Marketing Research 2006
• The Short- and Long-Term Impact of an Assortment Reduction on Category Sales — Journal of Marketing Research 2006