Derek Rucker
38 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-4729-0549
Department of Marketing, Kellogg School of Management, Northwestern University, Evanston, Illinois, USA
Publications
- How storytelling modality affects transportation and storyteller persuasion — Journal of Consumer Psychology 2026
- Understanding the belief–behavior gap: Insights from attitudes research — Journal of Consumer Psychology 2026
- Measuring Willingness to Pay: A Comparative Method of Valuation — Journal of Marketing 2024
- Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption — Journal of Consumer Research 2024
- Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications — Journal of Consumer Research 2023
- Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language — Journal of Marketing Research 2023
- How Marketing Perks Influence Word of Mouth — Journal of Marketing 2021
- The Attitude–Behavior Relationship Revisited — Psychological Science 2021
- Emotionally Numb: Expertise Dulls Consumer Experience — Journal of Consumer Research 2021
- Can Bad Be Good? The Attraction of a Darker Self — Psychological Science 2020
- Perspective Taking and Self-Persuasion: Why “Putting Yourself in Their Shoes” Reduces Openness to Attitude Change — Psychological Science 2019
- The Loss of Loss Aversion: Will It Loom Larger Than Its Gain? — Journal of Consumer Psychology 2018
- Persuasion, Emotion, and Language: The Intent to Persuade Transforms Language via Emotionality — Psychological Science 2018
- Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman — Journal of Consumer Psychology 2018
- The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior — Journal of Consumer Psychology 2017
- A Tutorial in Consumer Research: Knowledge Creation and Knowledge Appreciation in Deductive-Conceptual Consumer Research — Journal of Consumer Research 2016
- Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth — Journal of Consumer Research 2016
- Growing beyond growth: Why multiple mindsets matter for consumer behavior — Journal of Consumer Psychology 2016
- A researcher's guide to regression, discretization, and median splits of continuous variables† — Journal of Consumer Psychology 2015
- Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation — Journal of Consumer Research 2015
- Distinct threats, common remedies: How consumers cope with psychological threat — Journal of Consumer Psychology 2015
- Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior — Journal of Consumer Research 2014
- Consumer conviction and commitment: An appraisal-based framework for attitude certainty — Journal of Consumer Psychology 2014
- The Experience versus the Expectations of Power: A Recipe for Altering the Effects of Power on Behavior — Journal of Consumer Research 2014
- Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing — Journal of Consumer Research 2013
- Retracted: Super Size Me: Product Size as a Signal of Status — Journal of Consumer Research 2012
- Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods — Journal of Consumer Psychology 2012
- Power and consumer behavior: How power shapes who and what consumers value — Journal of Consumer Psychology 2012
- On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission — Journal of Marketing Research 2012
- Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption — Journal of Consumer Research 2012
- From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications — Journal of Marketing Research 2011
- Answering the Unasked Question: Response Substitution in Consumer Surveys — Journal of Marketing Research 2011
- Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self versus Others — Journal of Consumer Research 2011
- When in Doubt, Shout! — Psychological Science 2010
- The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation — Journal of Marketing Research 2010
- The Effect of Regulatory Depletion on Attitude Certainty — Journal of Marketing Research 2010
- What's in a frame anyway?: A meta-cognitive analysis of the impact of one versus two sided message framing on attitude certainty — Journal of Consumer Psychology 2008
- Desire to Acquire: Powerlessness and Compensatory Consumption — Journal of Consumer Research 2008