Detelina Marinova
17 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0009-0007-7185-1928
University of Missouri
Publications
- Research-Driven Apps: The Last Mile of Marketing Scholarship — Journal of Marketing 2026
- From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic — Journal of Marketing 2025
- JM: Promoting Catalysis in Marketing Scholarship — Journal of Marketing 2023
- Paradigms for Progress: An Anomaly-First Framework for Paradigm Development — Journal of Marketing 2023
- When less is more: the downside of customer knowledge sharing in new product development teams — Journal of the Academy of Marketing Science 2020
- Business-to-Business E-Negotiations and Influence Tactics — Journal of Marketing 2020
- Frontline Problem-Solving Effectiveness: A Dynamic Analysis of Verbal and Nonverbal Cues — Journal of Marketing Research 2018
- Customer query handling in sales interactions — Journal of the Academy of Marketing Science 2018
- Unstructured data in marketing — Journal of the Academy of Marketing Science 2018
- To Prescribe or Not to Prescribe? Consumer Access to Life-Enhancing Products — Journal of Consumer Research 2017
- Consumer decision to upgrade or downgrade a service membership — Journal of the Academy of Marketing Science 2014
- Managing Revenue across Retail Channels: The Interplay of Service Performance and Direct Marketing — Journal of Marketing 2014
- Bottom-up learning in marketing frontlines: conceptualization, processes, and consequences — Journal of the Academy of Marketing Science 2012
- Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction — Journal of Marketing 2008
- Strategic Change Implementation and Performance Loss in the Front Lines — Journal of Marketing 2007
- Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition — Journal of Marketing 2004
- From Uncertain Intentions to Actual Behavior: A Threshold Model of Whether and When Salespeople Quit — Journal of Marketing Research 2000