Dhruv Grewal

89 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7046-6063

Babson College; University of Bath, Bath, England, UK; Retailing and Marketing Department, Tecnológico de Monterrey, Mexico

Publications

• A Comparative Analysis of Frontline Employee Wellness Benefits and Customer Responsiveness: A Social Exchange Theory Perspective — Journal of Marketing Research 2026
• In-Store Advertising with Digital Signage — Journal of Marketing 2026
• How Frontline Employees’ Relational Communication in Online Service Interactions Drives Customer Satisfaction — Production and Operations Management 2026
• Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication — Journal of Marketing 2026
• How generative AI Is shaping the future of marketing — Journal of the Academy of Marketing Science 2025
• Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing — Journal of the Academy of Marketing Science 2025
• Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services — Journal of the Academy of Marketing Science 2025
• Addressing the greatest global challenges (UN SDGs) with a marketing lens — Journal of the Academy of Marketing Science 2024
• The food production–consumption chain: Fighting food insecurity, loss, and waste with technology — Journal of the Academy of Marketing Science 2024
• Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media — Journal of Marketing Research 2024
• Effectiveness of engagement initiatives across engagement platforms: A meta-analysis — Journal of the Academy of Marketing Science 2023
• The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion — Journal of Marketing Research 2023
• Understanding How Music Influences Shopping on Weekdays and Weekends — Journal of Marketing Research 2023
• Complaint De-Escalation Strategies on Social Media — Journal of Marketing 2023
• How artificiality and intelligence affect voice assistant evaluations — Journal of the Academy of Marketing Science 2023
• Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces — Journal of Marketing 2022
• The future of digital technologies in marketing: A conceptual framework and an overview — Journal of the Academy of Marketing Science 2022
• Impulse buying: a meta-analytic review — Journal of the Academy of Marketing Science 2020
• Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews — Journal of the Academy of Marketing Science 2020
• The Sales Impact of Using Handheld Scanners: Evidence from the Field — Journal of Marketing Research 2020
• Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality — Journal of Marketing Research 2020
• How artificial intelligence will change the future of marketing — Journal of the Academy of Marketing Science 2020
• The future of in-store technology — Journal of the Academy of Marketing Science 2020
• The future of technology and marketing: a multidisciplinary perspective — Journal of the Academy of Marketing Science 2020
• Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers? — Journal of International Business Studies 2019
• Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees — Journal of the Academy of Marketing Science 2019
• Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages — Journal of Consumer Research 2019
• Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities — Journal of Marketing 2019
• Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses — Journal of Marketing Research 2019
• In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field — Journal of Marketing 2018
• The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management — Journal of Marketing 2018
• The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases — Journal of Marketing Research 2018
• Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive? — Journal of Marketing Research 2018
• Humanizing Products with Handwritten Typefaces — Journal of Consumer Research 2018
• Meta-analysis: integrating accumulated knowledge — Journal of the Academy of Marketing Science 2018
• Understanding the long-term implications of retailer returns in business-to-business relationships — Journal of the Academy of Marketing Science 2018
• The emotional review–reward effect: how do reviews increase impulsivity? — Journal of the Academy of Marketing Science 2018
• An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations — Journal of Marketing 2018
• Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media — Journal of Consumer Research 2017
• Disfluent vs. fluent price offers: paradoxical role of processing disfluency — Journal of the Academy of Marketing Science 2016
• Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context — Journal of Marketing 2015
• You don’t always get what you want, and you don’t always want what you get: An examination of control–desire for control congruence in transactional relationships — Journal of Applied Psychology 2015
• The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services — Journal of Marketing 2015
• Regulatory fit: A meta-analytic synthesis† — Journal of Consumer Psychology 2014
• Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing — Journal of Marketing 2014
• Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis — Journal of Marketing 2013
• Relationship Velocity: Toward a Theory of Relationship Dynamics — Journal of Marketing 2013
• Consumer Evaluations of Sale Prices: Role of the Subtraction Principle — Journal of Marketing 2013
• Understanding social media effects across seller, retailer, and consumer interactions — Journal of the Academy of Marketing Science 2013
• Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery? — Journal of the Academy of Marketing Science 2012
• Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions — Entrepreneurship Theory and Practice 2011
• An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior — Journal of Marketing 2011
• Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products — Journal of Consumer Research 2011
• Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help? — Journal of Marketing 2011
• How the Order of Sampled Experiential Products Affects Choice — Journal of Marketing Research 2010
• Evaluation of subsidiary marketing performance: combining process and outcome performance metrics — Journal of the Academy of Marketing Science 2009
• Low price signal default: an empirical investigation of its consequences — Journal of the Academy of Marketing Science 2007
• Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting — Journal of the Academy of Marketing Science 2007
• Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments — Journal of the Academy of Marketing Science 2007
• A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance — Journal of Marketing 2007
• Self-service technology effectiveness: the role of design features and individual traits — Journal of the Academy of Marketing Science 2007
• The negative effect of policy restrictions on consumers’ post-purchase reactions to price-matching guarantees — Journal of the Academy of Marketing Science 2007
• SERVCON: development and validation of a multidimensional service convenience scale — Journal of the Academy of Marketing Science 2007
• Imperfect information: The persistence of price dispersion on the web — Journal of the Academy of Marketing Science 2006
• The moderating role of the price frame on the effects of price range and the number of Competitors on consumers’ search intentions — Journal of the Academy of Marketing Science 2006
• Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues? — Journal of Consumer Research 2006
• Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis — Journal of Marketing 2006
• The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency — Journal of Consumer Research 2005
• Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context — Journal of Marketing 2005
• Determinants of online channel use and overall satisfaction with a relational, multichannel service provider — Journal of the Academy of Marketing Science 2003
• The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions — Journal of Marketing 2002
• Understanding Service Convenience — Journal of Marketing 2002
• Passing the baton — Journal of Business Venturing 2002
• Serving customers and consumers effectively in the twenty-first century: A conceptual framework and overview — Journal of the Academy of Marketing Science 2000
• The impact of technology on the quality-value-loyalty chain: A research agenda — Journal of the Academy of Marketing Science 2000
• The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges — Journal of Marketing 1998
• The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions — Journal of Marketing 1998
• Comparative versus Noncomparative Advertising: A Meta-Analysis — Journal of Marketing 1997
• Assessing the predictive validity of two methods of measuring self-image congruence — Journal of the Academy of Marketing Science 1997
• Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size — Journal of Consumer Research 1996
• Market Price Variation, Perceived Price Variation, and Consumers' Price Search Decisions for Durable Goods — Journal of Consumer Research 1994
• Consumer satisfaction and perceived quality: Complementary or divergent constructs? — Journal of Applied Psychology 1994
• The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk Relationship — Journal of Consumer Research 1994
• The influence of store environment on quality inferences and store image — Journal of the Academy of Marketing Science 1994
• The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence — Journal of Consumer Research 1992
• A Study of Information Search Behavior during the Categorization of New Products — Journal of Consumer Research 1992
• Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations — Journal of Marketing Research 1991
• Marketing and the law — Journal of the Academy of Marketing Science 1991
• International industrial buyer behavior: An exploration and a proposed model — Journal of the Academy of Marketing Science 1988