Dian Wang

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6102-9040

Department of Marketing, Alvarez College of Business, The University of Texas at San Antonio, San Antonio, Texas, USA

Publications

• The over-diversification effect: Enhancement in perceived heterogeneity of multiple (vs. single)-others' preferences — Journal of Consumer Psychology 2025
• Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance — Journal of Marketing Research 2024 (name-matched, not ORCID-linked)
• Culture, Relationship Norms, and Dual Entitlement — Journal of Consumer Research 2018 (name-matched, not ORCID-linked)