Diandian Xiang

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8424-9468

School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China

Publications

• Sharing economy: International marketing strategies — Journal of International Business Studies 2021 (name-matched, not ORCID-linked)
• Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions — Journal of the Academy of Marketing Science 2019