Didem Kurt

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0640-6365

D’Amore-McKim School of Business, Northeastern University, Boston, MA, 02115, USA

Publications

• Income inequality and consumer preference for private labels versus national brands — Journal of the Academy of Marketing Science 2023
• The Influence of Purchase Motivation on Perceived Preference Uniqueness and Assortment Size Choice — Journal of Consumer Research 2018
• Mispredicting Others’ Valuations: Self-Other Difference in the Context of Endowment — Journal of Consumer Research 2013
• Aggressive Marketing Strategy following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility — Journal of Marketing 2013
• The Influence of Friends on Consumer Spending: The Role of Agency–Communion Orientation and Self-Monitoring — Journal of Marketing Research 2011