Dina Mayzlin

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1277-3994

Marshall School of Business, University of Southern California, Los Angeles, USA

Publications

• Influencer marketing unlocked: Understanding the value chains driving the creator economy — Journal of the Academy of Marketing Science 2025
• Influencing Social Media Influencers Through Affiliation — Marketing Science 2022
• Extremity Bias in Online Reviews: The Role of Attrition — Journal of Marketing Research 2022
• Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond — Marketing Science 2018
• Promotional Reviews: An Empirical Investigation of Online Review Manipulation — American Economic Review 2014
• Link to Success: How Blogs Build an Audience by Promoting Rivals — Management Science 2012
• Uninformative Advertising as an Invitation to Search — Marketing Science 2011
• Firm-Created Word-of-Mouth Communication: Evidence from a Field Test — Marketing Science 2009
• Promotional Chat on the Internet — Marketing Science 2006
• The Effect of Word of Mouth on Sales: Online Book Reviews — Journal of Marketing Research 2006
• Using Online Conversations to Study Word-of-Mouth Communication — Marketing Science 2004