Diogo Hildebrand

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0039-9707

Assistant Professor of Marketing at the Zicklin School of Business, Baruch College, CUNY, New York, NY, USA

Publications

• Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content — Journal of the Academy of Marketing Science 2024
• Flavor Fatigue: Cognitive Depletion Influences Consumer Enjoyment of Complex Flavors — Journal of Consumer Psychology 2021
• Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost-To-Price Ratio in Retail Bargaining — Journal of Consumer Psychology 2020
• Culturally Contingent Cravings: How Holistic Thinking Influences Consumer Responses to Food Appeals — Journal of Consumer Psychology 2019
• The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior — Journal of Consumer Research 2019
• Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type — Journal of Consumer Research 2017