Dirk Totzek

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1962-2606

School of Business, Economics and Information Systems, University of Passau, Passau, Germany

Publications

• Big splash, no waves? Cognitive mechanisms driving incumbent firms’ responses to low-price market entry strategies — Strategic Management Journal 2018
• Preannouncing pioneering versus follower products: what should the message be? — Journal of the Academy of Marketing Science 2009
• Managing Dynamics in a Customer Portfolio — Journal of Marketing 2009
• Customer Prioritization: Does it Pay off, and how Should it be Implemented? — Journal of Marketing 2008