Dominik Mahr

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1804-9622

Publications

• How artificiality and intelligence affect voice assistant evaluations — Journal of the Academy of Marketing Science 2023
• Seeing eye to eye: social augmented reality and shared decision making in the marketplace — Journal of the Academy of Marketing Science 2020
• Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages — Journal of Consumer Research 2019
• The emotional review–reward effect: how do reviews increase impulsivity? — Journal of the Academy of Marketing Science 2018
• The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management — Journal of Marketing 2018
• Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences — Journal of the Academy of Marketing Science 2017
• Take Their Word for It: The Symbolic Role of Linguistic Style Matches in User Communities1 — Management Information Systems Quarterly 2014 (name-matched, not ORCID-linked)
• Virtual lead user communities: Drivers of knowledge creation for innovation — Research Policy 2012