Donna L. Hoffman

18 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0003-8810-9480

Publications

• Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change — Journal of Consumer Research 2023
• The Rise of New Technologies in Marketing: A Framework and Outlook — Journal of Marketing 2022
• Creating Boundary-Breaking, Marketing-Relevant Consumer Research — Journal of Marketing 2020
• Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects — Journal of the Academy of Marketing Science 2019
• The “Right” Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts — Journal of Marketing Research 2010
• An Optimal Contact Model for Maximizing Online Panel Response Rates — Management Science 2009
• The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition — Journal of Consumer Research 2009
• The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences — Journal of Consumer Psychology 2003 (name-matched, not ORCID-linked)
• Modeling the Clickstream: Implications for Web-Based Advertising Efforts — Marketing Science 2003
• Toward New Metrics for Net-Enhanced Organizations — Information Systems Research 2002
• Measuring e-Commerce in Net-Enabled Organizations: An Introduction to the Special Issue — Information Systems Research 2002 (name-matched, not ORCID-linked)
• The Revolution Will Not Be Televised: Introduction to the Special Issue on Marketing Science and the Internet — Marketing Science 2000
• Measuring the Customer Experience in Online Environments: A Structural Modeling Approach — Marketing Science 2000
• Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations — Journal of Marketing 1996
• The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research — Journal of Consumer Research 1993
• Generalizing the Sensitivity Conditions in an Overall Index of Product Quality — Journal of Consumer Research 1992
• Constructing MDS Joint Spaces from Binary Choice Data: A Multidimensional Unfolding Threshold Model for Marketing Research — Journal of Marketing Research 1987
• Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research — Journal of Marketing Research 1986