Doreén Pick

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6654-0171

Publications

• Customer win-back: the role of attributions and perceptions in customers’ willingness to return — Journal of the Academy of Marketing Science 2016
• Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents — Journal of the Academy of Marketing Science 2014