Douglas Bowman

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5558-0557

Goizueta Business School, Emory University

Publications

• Determinants of Product-Use Compliance Behavior — Journal of Marketing Research 2004
• Linking Customer Management Effort to Customer Profitability in Business Markets — Journal of Marketing Research 2004
• Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior — Journal of Marketing Research 2001
• Cross-National Empirical Generalization in Business Services Buying Behavior — Journal of International Business Studies 2000 (name-matched, not ORCID-linked)
• The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market — Journal of Marketing Research 2000
• The Long-Term Impact of Promotions on Consumer Stockpiling Behavior — Journal of Marketing Research 1998
• Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share — Marketing Science 1996
• Determinants of Competitor Response Time to a New Product Introduction — Journal of Marketing Research 1995